
- Nestlé widens sales of smaller packaged products
Nestlé widens sales of smaller packaged products
02.03.2009
Nestlé is to sell products in smaller quantities in the USA and in Europe in order to appeal to less affluent consumers, the company's CEO Paul Bulke told delegates at a conference in London last week. According to the top man this has come about because of the recession.
Quelle: http://www.foodinternational.net/ (foodinternational.net)

Nestlé widens sales of smaller packaged products