• Polo Ralph Lauren Profits From Shifting Air to Ocean

Polo Ralph Lauren Profits From Shifting Air to Ocean

04.08.2009

New shipping strategy out of Asia yields gains in gross margins for retailer. Clothing retailer Polo Ralph Lauren said Wednesday it earned a $76.8 million profit despite falling sales in its fiscal first quarter in part through savings on logistics and transportation costs. The savings included shifting some of its imports from air freight to ocean transport, which meant taking the goods earlier to account for the longer delivery cycle, the New York-based company said.

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Quelle: http://www.joc.com/ (www.joc.com)

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