Tesco has launched a customer packaging audit with a two store trial. The trial offers customers the opportunity to remove and leave excess plastic and paper packaging in store after buying their shopping. Starting 1 April, for six weeks at the Tesco Extra stores in Guildford in Surrey and Ilminster in Somerset, the in-store pilot is part of a wider research project, which could influence packaging strategy going forward.

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Quelle: http://www.foodinternational.net/ (foodinternational.net)